San Francisco, CA – In a significant move that underscores the growing influence of artificial intelligence in corporate operations, ServiceNow has announced its acquisition of AI startup Moveworks for a substantial $2.85 billion. This deal marks the largest acquisition in ServiceNow’s history and reflects the company’s commitment to expanding its AI-driven capabilities in employee and customer service experiences.
A Strategic Expansion into AI
ServiceNow, a leading cloud computing platform that specializes in digital workflow automation, aims to leverage Moveworks’ advanced generative AI technology to elevate its offerings in employee support and customer engagement. Moveworks, known for its powerful AI assistant platform, has rapidly gained traction since its launch, reaching 5 million active users and generating $100 million in annual recurring revenue in just 18 months.
The deal, expected to close in the second half of 2025, aligns with ServiceNow’s broader strategy to embed cutting-edge AI solutions into its extensive suite of digital workflow tools. By integrating Moveworks’ conversational AI assistant, ServiceNow seeks to provide businesses with enhanced automation capabilities, reducing the need for manual intervention in routine support tasks.
Moveworks’ Impressive Growth
Founded in 2016, Moveworks has established itself as a leader in the AI-driven support space. The platform employs natural language processing (NLP) and machine learning to provide instant resolutions to common workplace issues. From password resets to software access requests, Moveworks’ AI assistant automates responses to employees’ IT and HR-related inquiries, reducing dependency on human agents and improving organizational efficiency.
Moveworks’ success has been built on its ability to quickly integrate with major enterprise platforms like Microsoft Teams, Slack, and ServiceNow itself. This flexibility has contributed significantly to its rapid adoption among major corporations seeking to improve internal communication and support services.
Implications for ServiceNow Customers
The acquisition is poised to provide significant benefits for ServiceNow’s extensive customer base. The integration of Moveworks’ AI will enable ServiceNow to enhance its automated support capabilities, empowering organizations to respond to employee and customer queries faster and more accurately.
“By integrating Moveworks’ advanced generative AI assistant into our platform, we are setting a new standard for enterprise workflow automation,” said Bill McDermott, CEO of ServiceNow. “This acquisition reflects our commitment to delivering innovative solutions that drive meaningful outcomes for our customers.”
ServiceNow plans to incorporate Moveworks’ conversational AI features into its Now Platform, which is widely used by large enterprises to manage digital workflows. This move is expected to streamline complex processes, improve response times, and reduce operational costs for ServiceNow’s clients.
AI Boom and the Broader Tech Landscape
The acquisition comes at a time when tech companies are rapidly expanding their investments in AI solutions. Generative AI, in particular, has emerged as a transformative force across industries, providing businesses with new tools for enhancing productivity, automating repetitive tasks, and improving decision-making.
Industry analysts view ServiceNow’s acquisition of Moveworks as a strategic move to solidify its position as a leader in AI-driven enterprise software. By acquiring a fast-growing startup with proven success in AI innovation, ServiceNow is well-positioned to capture a larger share of the expanding market for intelligent automation solutions.
“This acquisition makes perfect sense given the growing demand for intelligent automation,” said Sarah Johnson, a technology analyst at Silicon Valley Insights. “ServiceNow has consistently expanded its capabilities through strategic acquisitions, and Moveworks’ proven AI platform is a natural fit to enhance ServiceNow’s already robust offering.”
What Lies Ahead
ServiceNow has confirmed that the acquisition is expected to finalize in the latter half of 2025, pending regulatory approvals and standard closing conditions. Once complete, the Moveworks team will join ServiceNow’s AI Innovation division to accelerate the development of integrated AI solutions for enterprise clients.
As the AI landscape continues to evolve, this acquisition reinforces the growing importance of generative AI in driving efficiency and innovation. With ServiceNow’s extensive customer network and Moveworks’ expertise in conversational AI, the combined entity is poised to set new benchmarks in digital workflow automation.
About ServiceNow: Founded in 2004, ServiceNow is a leading provider of cloud-based solutions for enterprise IT service management, customer support, and workflow automation. The company has consistently expanded its capabilities through strategic acquisitions and in-house innovation.
About Moveworks: Moveworks is an AI startup that develops conversational AI solutions designed to improve employee support and operational efficiency. Leveraging machine learning and natural language processing, Moveworks’ platform is trusted by numerous Fortune 500 companies for streamlining internal communication and IT support.
Conclusion: With this acquisition, ServiceNow is signaling its intention to remain at the forefront of enterprise AI solutions. As businesses increasingly adopt AI-driven automation, the integration of Moveworks’ capabilities is expected to provide ServiceNow with a powerful edge in meeting evolving customer demands.